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The Collapse of the 7-Month Booking Window
Analysis · 7 min read

The Collapse of the 7-Month Booking Window

The summer booking window has collapsed from over seven months to roughly sixteen weeks. New data from Hays Travel and TUI’s May 2026 briefings shows why: financial conservation, geopolitical hesitation, and a deal-hunting myth are reshaping how Europe books its summer holidays. Here is what it means for travellers planning a trip right now.

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